Fractional CMO | MarTech & Digital Transformation
25+ Years of Marketing Leadership Across 15 Brands and a $1B+ Portfolio
Fractional CMO support for MarTech transformation, paid media, and AI visibility, built for multi-brand organizations that need senior leadership without a full-time hire.
About Me
After 25+ years building and leading marketing organizations from the inside, I now bring that same operational depth to companies on a fractional basis, without the overhead of a full-time hire.
Most recently, I spent 19+ years leading marketing technology and operations across a $1B+ multi-brand portfolio. My work spans MarTech transformation, PIM systems like InRiver, MarTech stack design, and the paid media and measurement programs that turn infrastructure into growth. Today I bring that same depth to fractional CMO engagements and board advisory work. If your MarTech stack hasn’t kept pace with your brand portfolio, that’s exactly where I start.
Experience Across 15 Brands
25+ Years Marketing Leadership
MarTech & PIM Expertise
What I Do
MarTech Transformation
Auditing, modernizing, and connecting the technology stack behind your marketing so it supports growth instead of slowing it down.
Multi-Brand Marketing Strategy
Building positioning and go-to-market plans that scale consistently across multiple brands without losing what makes each one distinct.
PIM & MarTech Stack Design
Hands-on experience with InRiver and other PIM systems, structuring product content and data so it is optimized and feeds every channel accurately.
Paid Media & Measurement
Running and measuring paid programs across Google Ads, YouTube, Meta, and retail media, with reporting that ties spend to results.
AI Visibility & Search
Positioning your brand for how people find information, from traditional search to AI-driven answer engines.
Digital Transformation Leadership
Leading the organizational and technology change that modern marketing requires, not just recommending it.
Fractional CMO Engagements
Senior marketing leadership on a flexible basis, for organizations that need the expertise without a full-time executive hire.
Board & Advisory Work
Strategic counsel for boards and leadership teams navigating marketing technology, brand portfolio, or digital transformation.
How It Works
Consultation
A focused conversation on where your MarTech and marketing operations stand today.
Strategize
A 90-day audit and roadmap identifying the gaps, risks, and quick wins in your stack.
Take Action
Hands-on fractional leadership to execute the roadmap, or a clear plan your team can run with.
Let’s Find Your MarTech Gaps
A 90-day audit built for marketing leaders who need clarity on what’s broken, what’s working, and what to fix first.